So you want to start your own youtube channel? Let’s say you’ve got the technical stuff down-- you’ve created an account, and you’ve chosen a name that properly represents your organization. What next? How can you ensure your channel is up to standards to best represent your organization, with consistent branding and quality output? This video will offer three key aspects for ensuring a high-quality channel to help grow your brand.

1. Consistent branding
As will all social media, the importance of keeping your branding consistent can not be overstated enough. Starting with the images used for your profile picture and banner, these should be the proper resolution and be representative of your brand. This means using the colors and styles associated with the brand, typically through visual style. This carries through to the ‘about’ page on your channel, where viewers can find more information on your organization, like links to other social media, the organization website, and more.

2. Upload quality
What you upload is almost certainly the most important aspect of your youtube channel. Your uploads need to be quality content your viewers will find useful and valuable, and can range from direct marketing to instructional videos and information about subjects relevant to your organization. What’s also important to keep in mind is how these videos are shown to viewers. A consistent upload schedule is key-- not too many videos, but also not too little. Uploading consistently, and at a consistent amount, is an essential aspect of how the videos are shown to viewers and whether people will subscribe or not. In addition, the thumbnails and titles of these videos should be of extra attention, as this is what people will see before anything else.

3. Communication
Youtube provides several tools that allow you to communicate with your audience. Outside of regular updates on your channel, there are posts you can make to your subscribers through youtube, making updates on the status of your channel, new videos, informational posts, and more. Be sure to share your youtube channel on other social media platforms as well; link to the channel in bios, share your youtube videos on your other social media sites, and even on your website, if users in these places would find value in them
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