#personalfitness #marketing #gyms

Only a few years ago it may have been expected that light #advertising and simple word of mouth would be enough to spread the word of your #gym. That, however, simply doesn’t cut it anymore. This is a #competitivemarket, and to succeed, you need to dive deep into new methods of #marketing. Here are some tips to getting started #marketing in this new, #digital age.

1. #GoogleMyBusiness
#Google is a widely used #searchengine in many parts of the world. People frequently search for places around them using the #searchengine, so #Google created #GoogleMyBusiness to allow local #businesses the chance to appear in their search results.
You can appear in local packs
People can find your address, hours and phone number easily
Potential clients can see your facilities in images
Existing or past users can review your business
A complete google my #business page will result in your #brand showing up in the search engines when people search for your #brand, or for #gyms around them.
People can easily see your fitness center’s information on the right-hand side and choose to visit your website to get additional details.

2. Organize your #marketingcampaigns
A huge amount of clients find your #gym through the internet-- so you need sufficient services available to cater to them. When you’re trying to drive users to your website or client portal, it’s important to know which #marketing channels are the most effective for your #gym.
That’s why you should always set up goal tracking in #GoogleAnalytics to monitor the success of each #campaign. You may need some time to learn the ins and outs of this powerful tool, but the returns for implementing #GoogleAnalytics into your #business is certainly worth the trouble, as organizing all of the data that comes in can give you a more complete picture of your #marketingefforts.

3. Emphasize #contentmarketing
#Contentmarketing adds meat to your #marketingcampaigns and allows consumers information and builds a connection with them, as you’re providing a service that benefits them. #Contentmarketing varies from video #contentmarketing, written #contentmarketing like #blogs, #socialmediamarketing, and more. Remember that you’re adding value through information, so don’t use this as a platform for selling.

4. Create a consistent newsletter
Be interactive with your audience by creating a newsletter for them, offering insightful information about the goings-on in your #gym, and fostering a community there. These newsletters can have special promotions or information about events that might be going down soon. Add more value to their #gym membership-- this can be done through e-mail and even #socialmedia

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