As a #realestate #professional, you want to grow your #business, and #marketing plays a large role in attracting and retaining, #clients. Nearly all people purchasing homes do so through #realestate #agents. There’s no doubt that #realestate is a huge #market-- and because of this, there has been a huge boom in #realestate #marketing ideas in the past few years. Technology is encroaching and changing the face of #marketing for #realestate. A growth mindset is a huge contributor to developing new #marketingstrategies, but knowing where to start is also very important. We’ve compiled some real estate specific tips that can help you grow your brand.

1. Create a #website
Creating a #website is common across all #businesses entering the #digital world. Having one place for potential #clients to assess your #business, learn more about it, and find out how to contact you, is incredibly important, especially in our increasingly #online world. Include housing listings on your #site and update them regularly, so that potential #clients who view your site keep coming back and drumming up greater #traffic. This can assist in #SEO, a way your #website uses to appear on #searchengines.

2. Don’t forget your location
Utilize connections in your area. You’ve likely helped many #businesses and people into new spaces they now call home. Use the connections you’ve built in your area to #market, whether physically, through local businesses and attractions, and more. This doesn’t just have to be physical, though-- local people see your #business through #Google, as well, so be sure to keep the information there updated and relevant, and strive for positive user reviews.

3. Seek out new ways of capturing your properties.
Things like drones, interactive virtual tours, and more can assist in letting more people see the properties listed. If you don’t have a drone or a method for interactive tours, there are many services that can do that for you, so that your #customers can decide their perfect house, just through their phone or laptop, allowing you more time to reach new #customers over walking place to place with #clients who haven’t been able to see the locations before.

4. Create a Zillow profile
Zillow is an immensely popular #realestate #website with millions of monthly viewers and thousands of listings all over the U.S. It opens tons of new prospects and allows you to reach more people tailored specifically to what they need in a property. It’s an easy way of achieving a huge audience, and more importantly, connecting with new #clients. If Zillow is not available to you, there are many, many other #realestate #websites that are country-specific with large user bases you can utilize.

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