What if you could automatethe repetitive and time-consuming tasks that go into running a successful marketing campaign? Marketing automation software is a valuable toolfor any marketer. It’s like putting your marketing campaigns on autopilot.
Hi, I’m Cally, from the International Institute of Digital Marketing. Here’s a list of the top 6 automation options on the market today.
#1 – Hubspot — The Best Sales, Customer Service, and Marketing Automation Software
If you’re looking for an easy way to automate your sales, customer service, and marketing processes, Hubspot Growth Suite is an excellent and affordable solution.
Hubspot goes beyond automating your business processes. It also helps integrate and optimizedifferent departments in one centralized location, thus streamlining your entire business’s workflow.
#2 – ActiveCampaign — The Best for Email Marketing Automation
Email is one of the most important aspects of digital marketing. All the tools on this list include email marketing in one form or another, but ActiveCampaign specializes in it.
So, it’s an excellent option if you want to hone in and focus on improving your email marketing strategy. It’s also a super affordable tool that includes numerous automation features for leads anywhere in your funnel.
#3 – Freshworks CRM — The Best for Small to Midsize Businesses
Freshworks CRM is an intelligent marketing automation platform that anyone in the office can use with a lot of the marketing automation features they need to attract customers, nurture their audiences, understand their needs, and drive conversions.
#4 – Pardot — The Best for B2B Businesses
Pardot exists to help B2B companies build relationships and turn those relationships into revenue. You get a suite of tools perfectly designed for this mission, so you can accommodate an extended buying process and manage complex pipelines.
#5 – Acoustic — The Best Enterprise-Grade Multi-Channel Marketing Automation Software
Acoustic offers an array of marketing automation products for centralized cross-platform multi-channel marketing. From personalization and email campaigns to web content management and experience management, they offer something for everyone.
#6 – Act-On — The Best for Marketing Agencies
With Act-On, you can learn more about your clients’ audiences to personalize and tailor their message to match. Not only does this make their life easier, but it also means your team can work less to produce better results.
For more information, visit www.thedigitalmarketinginstitute.org

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