A happy and satisfied customer always tells your success story. Most of the people make their purchase decision after reading positive customer reviews on the web.
Hi, I’m Cally, from the International Institute Of Digital Marketing. Let’s look at 5 tips on using customer reviews in marketing:
1) Post Customer Reviews on Social Media Platforms
Facebook, Instagram, LinkedIn are popular social media platforms for customers to discuss and share their experience or submit reviews related to your products or services. Assemble and influencepositive customer reviews by sharing them on your business social media pages such as Facebook, Twitter, and LinkedIn, etc.
2) Set Your Customer Reviews on Your Homepage
According to the research, 86% of customers want to see information about the product and services from real customers. This is a direct, yet powerful approach to give your website visitors a reason to continue discovering your site, and at last, your products and services.
3) Make a Customer Review Page on Your Website
To prove the value of your brand and what you have to offer, the best people who can talk about your services are your happy customers.
A devoted customer review page on your website is a simple and best way to enable potential customers to understand feedback on your product from existing customers.
4) Share Customer Reviews in Marketing Emails
As per research by Unbounce, more than 294 billion emails are sent every day. A common individual gets 72 emails for every day and spends up to 30% of their working day looking at their inboxes.
Counting customer reviews in your special marketing emails may urge your customers to make a purchase on your website.
5) Use Customer Reviews in Search Ads
These reviews can help show prospects how you measure up to customers’ outlooks. Also, new content all the time can help you to get Rich Snippets and Google Seller Ratings, accordingly improving your reflectivity on search indexes.
For more information, visit www.thedigitalmarketinginstitute.org

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