?On the 10th Day of PR Christmas, Spin Sucks gave to you 10 PR Metrics to Track,  9 ways to be more productive, 8 communications podcasts, 7 PR pros to follow,  6 SEO tricks,  five breakable habits, four productivity tools, three AI experts, two PR trends, and one mindset shift in a pear tree.?

The right metrics are those that show you how well the campaigns and strategies in your PESO model communications plan are working. They’ll tell you what you need more of and what you can let go. Here are 10 metrics that you should be monitoring actively:

Paid Media Metrics

Social media marketing ad conversions - You should see a correlation between clicks on your ads and purchases.

Email database - Your email database should be growing, and the number of people who click the links in your emails should also be increasing.

Leads and conversions - How many leads at the top of the funnel will correlate to a conversion?


Earned Media Metrics

Web performance - Understand your site analytics and review it frequently.

Media, blogger and influencer scoring - Develop your own internal scoring metric for media and content creators so you know who you should approach for earned media opportunities.


Shared Media Metrics 

Rating system - Assign points to your social media updates and shares to learn which campaigns are working and which are not.

Unique stuff - Use unique URLs, codes and landing pages for your social media campaigns. This way you can easily track their effectiveness.


Owned Media Metrics

The vanities - Pay attention to unique visitors, time spent on the site, and bounce rate.

Community - Track the effectiveness of your community via sales, referrals and engagements.

Sales - This is the ultimate goal of all your PR efforts.


Have Your Say
Check the Spin Sucks blog for the rest of the 12 Days of Christmas series. Share your insights in the Spin Sucks community. 

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