In this podcast I breakdown the following acronyms and terms commonly found in social media marketing and business.

Reach: The number of people who see your social media content.

Conversion rate: The percentage of people who take a desired action, such as clicking on a link or making a purchase, after seeing your social media content.

CTA: Your Call To Action that tells the consumer exactly what to do.

KPI: Key performance indicator; a metric that is used to measure the success of a social media campaign.

A/B testing: A method of comparing two versions of a social media post or ad to see which one performs better.

Analytics: Data used as a measuring tool to collect information about your audience and post performance.

B2C: Business-to-consumer; a type of marketing that focuses on selling products or services to individual consumers.

B2B: Business-to-business; a type of marketing that focuses on selling products or services to other businesses.

ROI: Return on investment; the amount of money that you make from your social media marketing efforts.

Algorithm: A set of rules that determines how content is displayed on a social media platform.

AI: Artificial intelligence. An artificial technology that mimics human intelligence.

Engagement: Any interaction with your social media content, such as likes, comments, and shares.

Hashtag: A word or phrase preceded by the # symbol that is used to categorize social media content.

Influencer: A person who has influence over a group of people that impacts their opinions and behavior.

Social media marketing: The use of social media platforms to promote a business or product.

Viral: Content that is shared rapidly and widely on social media.



CRM: Customer relationship management; a system for managing customer interactions and data.

Sales: The process of generating and closing sales leads.

SEO: Search engine optimization; the process of improving the ranking of a website or content in search results.

Target audience: The group of people that a business or product is trying to reach.

Ideal client: A specific person who would be ideal for your product or service.




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Also, check out this podcast that I was a guest on! Roger is about to celebrate is 100th episode!

⁠Crossing it Off!⁠


Aaaand of course there will be more guest episodes, so just stay tuned and make sure you are following along on social media! That is, after all, what we're talking about...

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