Have you ever posted something cringe-worthy on your social media account? The thing about the internet is mostly everything stays there - FOREVER. Today, we're diving into the third letter of the PESO model: Shared Media. What happens when a company (or a person) makes a mistake and social media absolutely dumps on them for a couple of days? It’s time to learn how to be masterful with social media as part of your communications strategy, and why it’s a force to be reckoned with.