We already talked about how to get the most out of Paid Media, but now it’s time to jump in and understand the second letter in PESO -- “E” for Earned Media. Done correctly, Earned Media is an effective strategy that can catapult your business or product in front of the masses, and more importantly, the right audience. Today, Gini explains how this section of the PESO Model allows your brand to develop credibility and authority and why it is crucial to your success when targeting your audience.