How to boost brand awareness and links with PR You might not realise it but PR and SEO go together like jam and scones. While some people like to keep their digital communications in neat little pots, the truth is that the lines are very much blurred these days. If you can write a press release that generates real media coverage, it will boost your SEO efforts with traffic, awareness and those all-important links. So how can small businesses and DIYers use PR to boost their SEO? In this episode of the podcast I’m talking with Mez about how his agency uses press coverage and PR to build Google juice for their clients, and how you can too. Tune in to learn: What PR is What influence outreach is Why PR helps SEO Mez’s tips for building media awareness Mez’s tips for influence outreach How Mez measures PR and SEO success  https://therecipeforseosuccess.com/pr-using-media-boost-seo/