In this episode, Kate chats with Tony McCreath about Schema or Structured data and how it can make your website easier for Google to understand and index. What Schema is How Schema works Examples of Schema in action How Schema impacts your ability to rank? Different types of schema How Schema impacts shopping and ecommerce sites How Schema links into Google shopping How Schema helps with Google local How to test your Schema   Tony McCreath is an SEO expert based in Adelaide running Web Site Advantage. He began fiddling with computers at age 16 and began optimizing websites in 2004. He’s been running his business for 6 years and now focuses on more specialised subjects like technical consultations and structured data implementations. Show notes: http://www.therecipeforseosuccess.com.au/schema-explained-tony-mccreath/ Video: https://www.youtube.com/watch?v=1yVa59kngQo Website: www.therecipeforseosuccess.com.au