Content marketing can feel overwhelming, there's so much you can do, but what should you be doing? Joining me today is Shannon Morrison, not only is he incredibly lovable he’s also a genius when it comes to all aspects of content marketing. Whether you’re just dipping your toe into the content marketing pool or you’ve been attempting to swim in it for a while, this pod is for you. Tune in to learn: What content marketing is How to find your audience What goes into creating content The types of content you can create Top mistakes people make with developing content Simple vs advanced content Planning a good content approach Developing a long term content strategy, including basic and advanced content options How SEO factors into a content strategy Helpful tools when developing content