Nikola Minkov shares his best tips for implementing Schema Schema. When I first heard about Schema I could feel the terror from my chest to the bottom of my bottom. What is Schema? Do I really need it? Can’t I just pretend it doesn’t exist? Lucky for me, all my fears have been allayed as in this week’s pod Nikola Minkov breaks Schema down. We run through the A to Z of Schema, ways you can implement Schema now where you’re a beginner or a pro. If you feel the Schema terror or are simply intrigued and want some solid Schema strategies, this pod is for you. Tune in to learn: What is Schema? Why is Schema important? What are the benefits of Schema markup? Great Schema plugins Are plugins or manual Schema best? What is Google’s structured data testing tool? Schema troubleshooting Schema Q&A from the digital masterchefs.