40 min listen
Episode 148: Your Guide to Getting Started with Agile Marketing w/ Andrea Fryrear
Episode 148: Your Guide to Getting Started with Agile Marketing w/ Andrea Fryrear
ratings:
Length:
26 minutes
Released:
Apr 7, 2020
Format:
Podcast episode
Description
When you’re doing a puzzle, do you just pick up any random piece and start looking for one it fits with? Obviously not. Everyone knows you start with the corners! Prioritizing them makes the rest easy. If it’s so obvious, though, why do so many marketing strategies seem to run through all the random pieces until the picture matches the box? Because they aren’t agile. Agility is all about focusing on the most important goals and adapting — the corners, the edges, the whole picture. On our latest episode, I caught up with Andrea Fryrear, author of “Death of a Marketer” and Co-Founder of AgileSherpas. I sat down with Andrea Fryrear, Author of “Death of a Marketer” and Co-Founder of AgileSherpas, who provide training in agile marketing strategies, to find out how to best approach incorporating agility into your marketing team. Andrea went over: - The definition of agile marketing - How to approach a pilot program - Who benefits from agility This blogpost includes highlights of our podcast interview with Andrea Fryrear at AgileSherpas. For the entire interview, you can listen to The B2B Revenue Executive Experience. If you don’t use Apple Podcasts, we suggest this link.
Released:
Apr 7, 2020
Format:
Podcast episode
Titles in the series (100)
Mark Shank on What “Digital Transformation” Really Means Today: Digital transformation isn’t Mark Shank’s favorite term. Yet, he recognizes that it’s widely used, and so he uses the term to speak the language of his clients. He takes the often narrow definition of digital transformation—implementing a new system—and teaches people to work outward from that understanding to identify how everyone involved in transformation is affected. Listen in to hear Mark share tips for staying ahead of the curve in transformation based on his work with KPMG. Find a breakdown of this episode here. by The B2B Revenue Executive Experience