Throw away your 57-step sales guidebook and keep it simple, stupid. In the most recent episode of the podcast, Chad sits down to talk to Scott Santucci, Director of The Alexander Group and founder of The Sales Enablement Society. Scott sees countless inefficiencies in many sales orgs today, but he has developed a method of simplifying the whole approach through Sales Enablement.  This interview explores what the term “Sales Enablement” means, how to keep the sales process simple, how to implement these practical tips, and how the Sales Enablement Society came to be. Find a breakdown of this episode here.