Learning how the cogs turn behind the Google machine Wouldn’t it be wonderful to actually talk to Google?   To ask them all the questions you’ve ever wanted to ask? To find out why they do what they do. Why they keep fiddling. What they have coming up.   Imagine how great that would be. Well, imagine no more, for today we have John Mueller, head of Google Search Relations, on the pod.    We’ve spoken to John before in my first season on Episode 15: Ask Google: Q&A with John Mueller, Episode 29: Mobile First with John Mueller, and Episode 30: GOOGLE Q&A with John Mueller.    And today, to kick off our pod in 2023 we have his ear again. Hurrah. Tune in to learn: Biggest updates from 2022 What small businesses should focus on for SEO What’s coming up in 2023 Where to find out the latest Google updates Developments John is most excited for John’s top 5 tips for ranking on Google How important backlinks really are Useful resources:  Follow Google on Twitter  Follow updates on YouTube Google Search Essentials Best practices for ecommerce sites in Google Search In-depth guide to how Google Search works Google Helpful Content Update: What NOT to do with James Welch (NEWBIE) Head to episode notes Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course   Sign up for the Recipe for SEO Success Course