Google is always tweaking its search algorithms. In fact, they're making changes to it every single day. But last month they rolled out a big core update that was clearly noticeable, which they tend to do several times a year. December's core update impacted a lot of websites and, while we won't get into all the details of what that looks like on the website, it paints a picture for us of where YouTube's search and discovery systems are headed in 2021. Today we want to dive into what that is, what we can learn from it, and what we need to focus on as creators in 2021 if we want YouTube's improving algorithms to continually surface our videos to the right viewer at the right time. CREATOR SPOTLIGHT: Check out Annie Long's YouTube channel at https://www.youtube.com/c/AnnieLong/ SCHEDULE A ONE-ON-ONE YOUTUBE CONSULTATION: We'd love to dive into your channel with you for an hour and give you the insights you need that will unlock your growth potential. Schedule a consultation with us here: https://videocreators.com/consulting In this episode, we mentioned Google's insights into what you should consider when creating quality content that ranks well across their platform. Here's the link to their full post: https://developers.google.com/search/blog/2019/08/core-updates