Yes, Google and YouTube are owned by the same company, but that doesn't mean that what works on Google works on YouTube. Just look at their homepages to see that they have very different goals, different objectives, and that people use them very differently. We need to ditch our "Google Mentality" and have a YouTube mentality instead in order for our videos to reach more people. That primarily comes down to 3 different mentalities when it comes to our content: Keywords vs. Topics Search traffic vs. Browse traffic Education vs. Entertainment We'll talk about all 3 of these and more in today's episode. CREATOR SPOTLIGHT: Check out Joe Scott's channel here:  https://www.youtube.com/channel/UC-2YHgc363EdcusLIBbgxzg JOIN VIDEO LABS: For Joe and many other creators, the journey to turning YouTube into a full-time income, whether that be through ad revenue or growing their business, it started with Video Labs. Join us in 12 weeks of personal YouTube coaching. You'll get video chat access with a YouTube Strategist Monday through Friday while working through our data driven YouTube growth program and all of the assignments that come with it. Register here: https://videocreators.com/video-labs/ POWER TIP: Super Thanks is now available to all channels in the YouTube Partner Program. More info here: https://blog.youtube/news-and-events/super-thanks-expanding-today/ JOIN THE POD SQUAD AFTER-PARTY IN VOLLEY: We love answering questions, hearing your feedback, and discussing each podcast episode with you and hundreds of other creators in our video chat Volley space. Join us here: https://videocreators.com/podsquad LEAVE A VOICE MESSAGE: Have comments, reactions, questions, a YouTube tip to share, or just want to say hi? Leave a voice message for us and we may use it in an upcoming podcast episode. https://www.speakpipe.com/videocreators