Many creators are taking advantage of an opportunity to repurpose their existing YouTube videos into other content on other platforms. They simply take their YouTube video, reformat it to fit the aspect ratios of other platforms, add a headline, burn-in some captions, and boom! Now your YouTube video is ready for Facebook, Instagram, Linked In, and other platforms. However, it's not quite as simple as just reformatting your videos to a different aspect ratio. There are some important things to consider about each platform and how you position the content there in order to actually see the content grow and perform well. In this interview I sit down with Erich Lochner, VP of Creator Partnerships at Jellysmack, to talk about how they optimize repurposed content for multiple platforms. We talk about how they test the content before they publish it, some of the nuanced implications for how you optimize content for different platforms, how much more of an audience you can reach off of YouTube, and more.   NOTE: This episode is NOT sponsored by Jellysmack.   You can reach out to Erich Lochner, VP of Creator Partnerships at Jellysmack, at e.lochner@jellysmack.com   30 DAYS TO A BETTER YOUTUBE CHANNEL: If you want to follow a step-by-step process for optimizing your YouTube channel for growth, our online course will walk you through exactly what you need to do to start getting more views and more subscribers on YouTube. Check it out here: https://videocreators.com/30days   LEAVE A VOICE MESSAGE: Have comments, reactions, questions, a YouTube tip to share, or just want to say hi? Leave a voice message for us and we may use it in an upcoming podcast episode. https://www.speakpipe.com/videocreators