YouTube doesn't rank videos because you got the right keywords crammed into the right spaces. Doing so doesn't convince YouTube that your video is worth surfacing for anyone. They look at viewer signals instead. So instead of doing keyword research, we recommend you do topic research. What's topic research? How do you research your video ideas before hitting record so that you can make a fundamentally better video? Good questions! That's what we discuss in this episode. CREATOR SPOTLIGHT: Check out Keren Tamir's channel here: https://www.youtube.com/c/KerenTamir VIDEO LABS: Sam is ready to work with you to grow your channel! Join him and a small community of other dedicated creators for 12 weeks inside of Video Labs! He'll work with you through the assignments, provide feedback, and help you implement a strategy that will grow your channel. Register here: https://videocreators.com/video-labs/ POWER TIP: YouTube is also rolling out improved Analytics. The Engagement and Reach tabs are being combined into a new Content tab. On the Content tab you can easily filter the stats by content type: videos, shorts, livestreams and posts. Get all the details here: https://www.youtube.com/watch?v=sfhBJ3bVKUk JOIN THE POD SQUAD AFTER-PARTY IN VOLLEY: We love answering questions, hearing your feedback, and discussing each podcast episode with you and hundreds of other creators in our video chat Volley space. Join us here: https://videocreators.com/podsquad LEAVE A VOICE MESSAGE: Have comments, reactions, questions, a YouTube tip to share, or just want to say hi? Leave a voice message for us and we may use it in an upcoming podcast episode. https://www.speakpipe.com/videocreators