Owen Hemsath, the Founder of Owen Video, joins the Social Pros Podcast to discuss practical ways to help you create better video content and grow on YouTube. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud My Emma Full Episode Details Do you want to grow on YouTube? If you’re someone who wants to attract more viewers, more subscribers, and more engagement, you’ve got to optimize your videos for watchability. Owen Hemsath, the Founder of Owen Video, reveals that one of the biggest mistakes social practitioners make with their video content is that they’ve got tunnel vision for search engine optimization. They’re so focused on optimizing their video content to please the Google gods that they forget to optimize them for the audience that actually matters – humans. Owen claims that recurring episodic content is hard-wired into the human brain. So, if you want to make YouTube videos, or you want to grow an existing channel, you’ve got to create watchable and binge-worthy videos that present you as an expert and speak to a wider audience. In this episode:  06:44 – Why more brands need to focus on optimizing video content for watchability 09:27 – Why most people fail on YouTube 13:09 – How to build episodic shows that perform well on YouTube 16:27 – Why episodic video content also works on other social media platforms 20:00 – How the subscriber value has decreased significantly 27:30 – How important velocity is within the first hour of publishing your video on YouTube 31:29 – How to move people from other social media channels to YouTube 35:20 – The role that live videos should play in your video content strategy 39:40 – A look inside the 4-step process of video production Resources: Get the new State of Marketing report for free from Salesforce Find out more about the community at SocialMedia.org with a special form for Social Pros listeners Download Salesforce’s free e-book, 50 Social Media Best Practices Subscribe to Owen Video’s YouTube Channel Learn more about The Video Marketing School Find out more about Marcus Lemonis Check out the video editing company, Video Husky Visit SocialPros.com for more insights from your favorite social media marketers.