When you create YouTube content, you are only one viral video away from changing your whole life. Today we speak with best-selling author and video expert Sean Cannell about how you can grow your brand on YouTube. We open our conversation by exploring the YouTube landscape and how, unlike other platforms, it acts as a content library and not as a feed. Sean shares why now is the best time to start a YouTube channel before explaining how you can overcome your early challenges like slow growth and having little viewer feedback. Sean then opens up his playbook, diving into the best practices that lead to YouTube success. You’ll hear practical advice on creating punchier videos and insights into how best to approach your content. We also discuss the top ways to get high YouTube rankings, why you should focus on quality over quantity, and why you should never upload a video that your subscribers didn’t ask for. YouTube has become a dominant way for people to build their brands. Tune in for an inside scoop on winning at YouTube from a creator whose videos have earned over 100 million views.