Today we discuss how you can decide what video to make next so that you reach your audience better, get more views, more subscribers, and continue to grow your YouTube business. Whether it be a better streamlined process that keeps your audience engaged for the long haul or reading analytics effectively to learn what’s working and what’s not, we’ll give you some ideas for experimenting with new video ideas to reach new viewers without upsetting your core group of dedicated viewers. CREATOR SPOTLIGHT: When Ransford James of "Foreign Man in a Foreign Land" first started his channel, he had a hard time knowing what direction to take, what video to make next, and how to get momentum on his channel. After doing a consultation with Lennon, they landed on a value proposition that provides direction for him and a reason for his viewers to stick around and watch more. Check out this channel here: https://www.youtube.com/channel/UC1qBXNO9sM4xV0wKC0_SlYQ SCHEDULE A ONE-ON-ONE CHANNEL CONSULTATION: We'd love to dive into your channel with you for an hour and give you practical steps for how to move forward with your audience, your channel, and your content. Schedule a session with us here: https://videocreators.com/consulting PRODUCT TO PROFIT: Download our free guide that contains the survey Tim mentioned in this episode along with instructions on how to use it. https://videocreators.com/product-to-profit/ Leave your comments on our post here: https://videocreators.com/what-video-should-you-make-next-combining-analytics-with-experiments-to-keep-viewers-engaged/