When writing for YouTube, many top channel creators say the headline for a video and the thumbnail are the two most important things creators must consider. So, what can you do if you need help writing your headline and figuring out a complementary thumbnail? What other channels do you consider if you want to start a YouTube channel that complements your blog, book, or writing?This week's interviewee is Jake Thomas. He's developed a fantastic product, which I recommend you check out. It's called Creator Hooks and Creator Hooks Pro. Creator Hooks is a free newsletter where Jake debunks or analyzes top YouTube videos, including their headlines, the thumbnails, and what made them go viral.Creator Hooks Pro is like a swipe file where you can get in-depth insights into these videos. It's a real time saver for writing headlines and gives me ideas for other videos. In this episode, we discuss:How Jake came up with Creator HooksThe best way to use itWhat's working on YouTube todayEven if you're not currently running a YouTube channel, the principles behind headlines, thumbnails, imagery, and so on come straight from the world of copywriting. You can apply them to other types of writing, including — yes, you guessed it — blog posts, newsletters, Twitter threads, social media, and so on.Resources:Creator HooksSupport the showIf you enjoyed the show please leave a review on Apple. And if you have any questions you can find me on Twitter @BryanJCollinsThanks for listening!