We all know that enticing titles are critical for the success of a YouTube video, but do we know what principles to follow that actually lead to more clickable titles? Today we interview Jake Thomas of Creator Hooks who breaks down why certain titles work, why others don't, and the three principles we need to consider when crafting our own video titles. CREATOR SPOTLIGHT: Check out Neil's channel here: https://www.youtube.com/c/RealTerrainHobbies YOUTUBE CONSULTING: Schedule a one hour YouTube channel consultation with us! We'll look at your channel ahead of time, prepare notes, and come ready to give you the next steps you need to take to unlock growth on your channel. Book your session here: https://videocreators.com/consulting REGISTER FOR CREATOR HOOKS: Sign up to get Jake's weekly email newsletter where he breaks down titles and thumbnails that are working on YouTube today: https://go.creatorhooks.com/signup LEAVE A VOICE MESSAGE: Have comments, reactions, questions, a YouTube tip to share, or just want to say hi? Leave a voice message for us and we may use it in an upcoming podcast episode. https://www.speakpipe.com/videocreators