Today's episode of the Lab Coat Agents is a continuation of the previous conversation with guests, Jesse Dau and Jackson Wilkey. If you missed the last two episodes, go back and listen to those as well in this three part series. This episode is essential for understanding how to turn your growing YouTube channel into business. They are going to talk about hooks, call to action, and what to do when your phone starts to ring!   Episode Highlights: “Whatever platform you use to answer the consumer questions will change your game”, says Jackson. YouTube is the platform that is the second largest search engine owned by the number one search engine. Every time we do any videos, we always try to inject our personal stories, and do it because it builds a more intimate relationship with the audience, says Jesse. General video advice for anybody who's scared of the camera: practice makes perfect. You will spend hours upon hours creating hundreds of videos until you feel like you're decent at anything, then you're always going to want to be improving. Your video intro that hits the consumer directly sets up everything for the success of your video, which is most importantly those calls to action. How should you lead into a highlight video of the city or a place piece? Stories vs. Reels vs. YouTube Is  searching on YouTube more micro than another social platform?  Counties, parks, and restaurants get searched a lot, but you have to understand where that search is coming from, says Jackson. There are some incredible food bloggers out there who might have 200,000 views or subscribers, and they probably make money on AdSense that way, but that doesn't mean closing deals. Jackson explains, when you look up the analytics of a thumbnail, it says that 1/3 of the thumbnail should be the human face because this is the most significant piece of branding you could make. You can make the most excellent video of all time, but if you don't pair that with a good title and thumbnail, it's just going to sit there forever and never give you views. As a new YouTuber, you do not have the power to go rank videos as somebody who has millions of subscribers. Jesse talks about  building up your credibility in the YouTube world. There are many thumbnail creation tools out there that can remove the background. Jackson affirms that they see thousands of agents across the country just following the call to action there. “If you get 15% of your viewers to watch 100% of your videos, you're killing it”, says Jackson. When you take the YouTube process precisely the way we lay it out, it will save you a lot of time and get your deals closed quicker. “99% of our sales are from neighborhoods that the people thought they wanted to live in from our fantastic videos”, says Jesse. Jesse suggests implementing the zoom-in process as part of the sales process. If you don't get the client on a zoom, trust me, you're just another agent to them. 3 Key Points: While starting videos, don't talk about yourself, don't open the video talking about you, don't talk about being the greatest, nobody cares about that;  Instead, open that video 100% answering the consumer's question. You have to understand your audience, where they are at, and their whole search process, but again also need to know the platform of YouTube. Jesse explains how when you're writing your keywords with the title, that starts highlighting the keywords, and when you go into writing your description, it copies your title. Then, it automatically places it into the description.   Resources Mentioned:  Lab Coat Agents | Website | Facebook | Facebook Group | Twitter | Instagram  Jeff Pfitzer   | Instagram | LinkedIn | Twitter Jesse Dau & Jackson Wilkey | https://www.channeljunkies.com/ | https://www.tubebuddy.com/ Jackson@realagentnow.com Jesse@realagentnow.com