Being able to generate thousands of dollars in sales, just by typing a few words on a laptop is as close to having magic powers as it gets. So let’s talk copywriting… Lots of folks are intimidated by copywriting. But the truth is, whether it’s an email, social post, or YouTube video… EVERYTHING you create for your business is “copy”. That’s what makes copywriting the most must-have, master skill of them all. And why you can’t afford to ignore it. Co-hosts Jeff Walker and Chris Saunders are joined by members of Jeff’s team Justin Livingston and Dan Walker (Jeff’s son!) to discuss the role copy plays in your business, critical copywriting resources you can leverage, and the role of promises, as well as some of the pitfalls to beware. Also, in this week’s episode: How to take your copy skills to a whole new level… by answering just 3 simple questions Where the world’s best copywriters go for ideas when starting a new promotion (do this and you’ll never have to face the blank page again) Why copywriting will always be a highly valued and in-demand skill… no matter how advanced ChatGPT or AI becomes The ONE thing you need to know before sitting down to write ANY copy Why – despite having several seven and eight-figure students – I’ve NEVER published a case study of a million-dollar launch (and I don’t think I ever will) The biggest mistake entrepreneurs make when hiring a copywriter (plus – the simple test non-copywriters can do that shows them whether copy is good or bad) Why smaller promises often generate more sales PLUS – Where you can download my brand-new “8 Rules for Copywriting” guide… for free … and much more.     Claim your bonus content from this episode, go to DaretoLaunchShow.com/taco   Mentioned in this episode: Jeff Walker Product Launch Formula Jeff’s book, Launch Jeff’s YouTube channel Justin Livingston Frank Kern ChatGPT Callan Rush Dean Graziosi   Share this Episode - DaretoLaunchShow.com/55     THANKS FOR TUNING IN! If you enjoyed this week’s show, don’t forget to hit the “follow” button. Not only is it totally free, it guarantees you never miss out on future episodes. Think you know someone who would enjoy this episode? Do them a favor and share it with them. Also, please consider leaving us a quick review. It only takes a few seconds but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!