Discover this podcast and so much more

Podcasts are free to enjoy without a subscription. We also offer ebooks, audiobooks, and so much more for just $11.99/month.

No Time to Build Your Fitness Business? Step-by-step to priorities

No Time to Build Your Fitness Business? Step-by-step to priorities

FromShe Means Fitness Business


No Time to Build Your Fitness Business? Step-by-step to priorities

FromShe Means Fitness Business

ratings:
Length:
27 minutes
Released:
Sep 30, 2020
Format:
Podcast episode

Description

I have learned what I’m about to teach you so many times the absolute hardest way possible. I’ve proven to myself that it doesn’t work the other way. Statistics have shown me, proven it to me, and yet nothing… NOTHING… is a better lesson than a painful one. You can have 4 or 5 projects to do, but some are highest priority. Let’s say you juggle all of them for a month, doing a little and making a little progress – or getting some of them done but not with great quality. You’re just checking the box off on posting social media, for instance. You don’t really know what you’re doing or how to use your insights or call to action. Then none of the things you’ll do in a month change your revenue. If you’re in charge of revenue that’s a problem. How to Prioritize by Numbers If you instead have a project that once created is going to earn you $997 every time you selling and you’re going to sell 10 of them a week… it becomes obvious you should spend 100% of your time on getting that finished, right? If you don’t know how to create an offer that is irresistible for your customers, you should spend time learning it, creating one, practicing presenting it. Because if you present an offer that is between $2500 and $7500 for a “best year” package and you sell 10 of those over Black Friday specials and New Year sales time, you can significantly add to your bottom line. Should you spend time on that? Structure Creates Freedom This system lets you evaluate ideas, realities, risks, and probabilities. You can do the projects yourself, delegate them, ditch them or work with your team on them. Some things you’ll want to shelf and look at again later to see if it is a good time. Step-by-Step Prioritizing time to build your fitness business Here’s how it works. If you imagine you’ve got five projects that could take your time today. You want to create a course. You want to create a new training package for one-on-one clients. You want to develop a new presentation. (To apply to speak at conferences or to speak to groups of your target market) and then use it to pitch the media and local or national groups – today it doesn’t matter). You have a video blog to create. You have social media posts to schedule for the week. If you created the course, you’d never get the social media posts done. If you do the social media and video blog (vlog) you never get the course, presentation or new training package done. And then you do it all over again weekly. Your time between sessions and meetings is so little you can’t do it all. How do you decide what to do first? You write down… because if you put it on paper… and by write, I don’t mean you actually do it in pencil but I do find that works best for me. A keyboard also works. You ask these questions: What impact this will have on your business? How much revenue will it bring in, by when? How much will it cost? When will the expense occur? What is the benefit to doing it? For instance, if you’ve got creating a video, blog or podcast on your list. It is the place where you have an opt ins, where you boost content and gain email subscribers. It provides social proof by giving your current social media channel a highlight, increasing views, letting prospects get to know you. How much time will it take? To start, on an ongoing basis. Whose time will it take? (there’s your cost… how much is your time worth – and that’s not zero or how much will you have to pay someone to do your podcast set up, editing, show notes - $100 per episode?) Course Example Let’s say you’re creating a course. You can do that in a weekend if you’re recording. The editing will take another day or more. Adding the pieces to a website or uploading to thinkific or kajabi, will take half a day, creating a product, writing the copy, will be tasks you want to consider. Even in doing the project analysis for time, cost, benefit, risk, you will be advancing that project by asking key questions. You’ll be determining how much of the project you can a
Released:
Sep 30, 2020
Format:
Podcast episode

Titles in the series (100)

The Personal Training Fitness Professional's source for marketing, sales, programming and more profitable business with more successful clients.