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#66: How to Get Your Business Back on Track

#66: How to Get Your Business Back on Track

FromOnline Marketing Made Easy with Amy Porterfield


#66: How to Get Your Business Back on Track

FromOnline Marketing Made Easy with Amy Porterfield

ratings:
Length:
50 minutes
Released:
Jun 29, 2015
Format:
Podcast episode

Description

I started out this year with a fully fleshed-out calendar. I knew exactly what I was going to do, when we were going to promote, when we were not going to promote, when I was going to take vacations, etc. Everything was planned. Well, as you probably know, things change as the year gets going. As entrepreneurs, the challenge is to be flexible enough to seize good opportunities, but not so flexible that we lose all our momentum. Now that it's July--where did the time go?--I decided to hit "pause" in the calendar flow and regroup. I'm going to walk you through a simple, powerful exercise to evaluate where you are right now in your business, what’s working, what’s not working, and what needs to change. I've also created a downloadable template that helps you chart your progress in this exercise. You can get it by clicking here. EPISODE FREEBIE Get the "Back On Track" Action Assessment FREE DOWNLOAD Ready? Let's get started. Step #1 - Review Your Week Write down every single thing you can remember you’ve done in the last seven days. I mean everything--creating content, training, phone calls, reading emails, writing emails. It's crucial to know how you've been spending your time. Step #2 - Perform a Brain Dump Think ahead to the next six months, and write down all of the things you need to get done. People to contact, products to create, events to attend, blog posts to write . . . I mean everything. (Warning--don't use this as an opportunity to come up with new ideas! This is just for what you've got in the works right now.) Step #3 - Identify the Revenue Now that you've got your list of six months into the future, take a highlighter pen and highlight every item on that list that will produce revenue for you, either directly or indirectly. Learn more about how you can successfully "regroup." Click here to listen to the full episode. Step #4 - Identify Misspent Time Now take another highlighter pen in a different color, go back to the list you made in Step #1, and highlight the tasks that were either a big waste of your time or that you could have delegated but didn't. Now go back to the Six Month list, take a third highlighter pen, and highlight all of the things that you could either do farther into the future, or that can be leveraged or delegated. Lots of highlighter action, I know. But this is all about identifying where you should and shouldn't be spending your time. Step #5 - Color Code Your Calendar I use Google calendar, which makes it very easy to highlight each entry in a certain color. The point is that to have different colors for different categories--planning a project, upcoming deadlines, content creation, podcasting, being interviewed with someone else, even time off or personal errands (like getting my hair cut). Once you do this, you can step back and see the big picture of your schedule. Where are your biggest blocks of time being spent? Is that enough, given what you know about your work flow? Are you spending enough of your week doing the things you really love? After all, isn't that a big part of why we start our own business? Don't forget to download Amy's template that walks you through this whole exercise, step by step. Click here to get it. EPISODE FREEBIE Get the "Back On Track" Action Assessment FREE DOWNLOAD At this point, it's time to pat yourself on the back, take a walk, breathe deeply. That's the whole point of this exercise--giving yourself more room to breathe. You now have a bird's-eye view of what your schedule really looks like. You know where you need to focus your time. You know what things you can quit doing or delegate. Without these moments to regroup, the day-to-day hustle can start to consume you. These regular check-ins with your schedule will put you back in charge of your business.
Released:
Jun 29, 2015
Format:
Podcast episode

Titles in the series (100)

How do I start an online business? Grow my email list to thousands of subscribers? Sell more and grow faster? These are just some of the big questions that leading online marketing strategist, Amy Porterfield, digs into on the top-ranked Online Marketing Made Easy Podcast. In addition to mini marketing masterclasses and step-by-step guides, each episode is designed to help you take immediate action on the most important strategies for starting, scaling and automating your online business. Amy’s specialty is getting into the online trenches with you. Thinking about creating an online course? Want to promote with webinars? Need help with your Facebook ads? Discover why hundreds of thousands of online business owners turn to Amy Porterfield to generate more profits and to make sense of the online marketing space, implement the strategies that really get results, and turn that side hustle into a business that lasts.