This week, I talk about the business of taking ownership of your personal brand and finding your audience. Excited?FACT - in today’s digital world we all have a personal brand. It generally isn’t until we choose to leverage our brand for our career or business, that we start to think about it.This was especially true for me having a service based business - with my name attached to it. If you find yourself thinking about building a service based business, you're going to need to consider this too....and this podcast episode aims to help with that.Here are the steps I walk you through:1. Start with defining the service you will offer, as it will influence which parts of yourself you amplify most2. Having a clear WHY and purpose make this exercise much simpler - so do that work if you haven’t already3. In particular make sure you are familiar with your personal values and which of them will play a role in your business - hint don't hide from the very things that make you uniquely you, they're your secret sauce4. This is your jump off point to understanding your personal branding values5. Now you can start to push into how you project those values into your behaviour6. It should feel natural and easy if you're doing this right!7. The next step is to consider where and how your personal brand meets your ideal customer (avatar)8. Google ICA that if you need more info on what it means! Or listen up :)9.Importantly how are you going to connect with them? Where do they spend their time, how do they consume media, what are they looking at when they do, how can you solve their problems?11. It's likely you will have a priority social platform to leverage at this stage12. Once you land on the right platform, it’s going to take you a lot of research, trial and error and TIME to build an audience & grow engagement12. SO START ASAP13. While you're in learning mode - get yourself a business coach so you can take all the short cuts (or do courses if that's better for your budget)14. Once you’ve found your rhythm then you can consider an audience ecosystem - which we will leave for another podcast episodePlease leave me a review or connect with me if you have thoughts or comments.yvette@yvettemayer.comwww.yvettemayer.comIG yvettemayer_FB - The Lit Up & Liberated Entrepreneur----------------------------------Please come say hi!Leave me a reviewJoin the Human Design for Marketing FB group, here where I go behind the episode scenes and answer your questionsFollow me on IGCheckout our YouTube channelDownload your Human Design chartBook a Human Design for Marketing reading with YvetteHop on the Frequency Project waitlist