Today’s episode of the Lab Coat Agents is a continuation of the previous conversation with Jesse Dau and Jackson Wilkey. If you did not listen to the last episode, stop, go listen to it first, then come back and meet us here. The content today will be a lot more granular on what we started to discuss last week, which was all of the technical on building and growing and sustaining a very powerful YouTube channel!    Episode Highlights: Jackson says we need to discuss how this whole evolution started with the styles of videos we did and the titles, descriptions, and metadata.  A lot of people only think of YouTube for long-form video, but there is so much more to it using platforms like tube buddy, says Jeff. The keywords don’t play a significant giant role in the ranking of the video, it’s more the title. If you are going to property tours in listing videos to a supplier to please your clients, build a separate channel for that. It will crush your YouTube channel. Jackson and Jesse walk the listeners through their process that they go through to determine what the best title is, and then the description that follows to go with it.  You have to figure out what people are searching for first and then fill in from there. Once you understand content marketing which is answering the questions of the consumers, it’ll change your entire game, says Jackson. Jesse says the other thing that can be frustrating to agents is that everybody correlates success with views and subscribers, but we always correlate success with closed deals.  The whole goal of social media algorithms is to find people most intrigued to watch your content and to get them on the platform. “YouTube is so smart, the algorithms are amazing. If you put some money behind this, it’s going to blast out to the people that really want to see it, and we can amplify these things like 10X overnight”, says Jesse. Organically, through content marketing, no matter what the platform is, if you act like yourself and answer consumers' questions with your marketing, that is when your video starts getting out in front of people. Jeff asks, “Should be sharing videos everywhere?, How do know when to put money behind it or run ads?” Figure out what people are searching for, and then go make the content around that. There are basically a bunch of people who aren't licensed real estate agents but who are TikTok professionals; They just have a million followers because they’re good creators. The longer videos on YouTube are getting suggested more as long as you can keep them on watching it for a good amount of time.  “We are living on a platform where people make massive decisions- that's where they go and consume content and they spend a lot of time watching the same video because they cannot get enough information from it”, says Jackson. We need to understand that we have all different platforms, that is why there is only one Facebook, one Instagram, and one YouTube- they all serve their purpose. Jesse points out that as a content creator, you can’t just take the same content and put it on different platforms and expect the same results everywhere.  Drunk on social media teaches a lot of good stuff, and everything does have its place, it’s just all about how you use it. 3 Key Points: The description box underneath when you upload a video that is the golden ticket to ranking a video. The whole goal of social media algorithms is to find people most intrigued to watch your content and to get them on the platform.  Jesse shares how they get paid on their YouTube closings. They have closed over 140 transactions for 84 million this year alone in 2020-2021, and last year it was 50 million. Resources Mentioned:  Lab Coat Agents | Website | Facebook | Facebook Group | Twitter | Instagram  Jeff Pfitzer   | Instagram | LinkedIn | Twitter Jesse Dau & Jackson Wilkey | https://www.channeljunkies.com/ | https://www.tubebuddy.com/ Jackson@realagentnow.com Jesse@realagentnow.com