On this episode of the Lab Coat Agents Podcast, host Jeff talks with Joe Khoei, who runs a company that are Google ads PPC specialists. Did you know that the big players in real estate dominate the google searches? The good news is that there is still opportunity for you as well. Tune in.    Episode Highlights: What do you do if you’re sick and tired of the Zillows of the world and want to build leads and sources through Google? Joe Khoei introduces himself. He studied Engineering and then he saw that sales people were having all the fun and making all of the money. In 2010, Joe started Sales X. He figured out how to do websites and SEO. A couple of years in they started to scale the business. Multiple times they have won the award of Best Agency in US Search awards. What are the challenges of buying leads from the big fish with deep pockets like Zillow or Redfin? Joe explains how people are used to getting information they want; They don’t want to give their contact for it first. He explained how they worked and reworked their process around that psychology. What keywords are getting the most searches every month? What is the competition involved with them? How does retargeting through Google ads work? Joe explains the different types and how they work. What about Google and Youtube? How does remarketing work with PPC - Pay per click? Joe says the power of remarketing is that you’re actually marketing to those who are actually looking for your service in your area. “As agents, many are trained to do things a certain way and it is becoming prehistoric”,  says Jeff. He asks Joe to talk about how to provide value for free.  Joe talks about the factors of influence and how your cost comes down per person over time. Jasper is a service with templates for AI and copywriting. Have you heard of Google grants? For someone who wants to get started in Google advertising, Joe has advice.  Joe has a helpful source, “How to pick a really great entry level agency” at : https://www.salesx.com/labcoatagents What is your web presence and how should an agency bring value to that?       Resources Mentioned:  Lab Coat Agents | Website | Facebook | Facebook Group | Twitter | Instagram  Jeff Pfitzer   | Instagram | LinkedIn | Twitter Follow Up Boss (Sponsor) Chime (Sponsor) Z buyer (sponsor)   https://www.salesx.com/ https://www.salesx.com/labcoatagents