45 min listen
Content that Connects: Mixing Personal and Transactional Real Estate Marketing with Andrew Bayon Ep 248
Content that Connects: Mixing Personal and Transactional Real Estate Marketing with Andrew Bayon Ep 248
ratings:
Length:
53 minutes
Released:
May 9, 2024
Format:
Podcast episode
Description
Highlights:* Andrew's Career Transition: From knife sales to founding a media company, emphasizing trust in marketing.* Content Strategy Evolution: Shifted from email to video content using Marcus Sheridan's approach to build trust.* Content Balancing: Focus on combining transactional and personal content in real estate marketing.* Real Estate Marketing: Importance of becoming a neighborhood expert and using platforms like YouTube.* Starting a YouTube Channel: Highlighted consistency and improvement, with potential financial impacts of inconsistency.* Lake of the Ozarks Market: Unique focus on second homes, targeting specific buyer segments.* YouTube Content Strategy: Merged real estate content with existing channel content for brand consistency.* Audience-Specific Content: Referenced Ryan Serhant’s strategy of tailored content for different audience segments.
Released:
May 9, 2024
Format:
Podcast episode
Titles in the series (100)
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