Ethan Beute, Vice President of Marketing for BombBomb, a video marketing company for business professionals, talks to the Lab Coat Agents Podcast host Jeff Pfitzer about video creation and how video allows you to share your unique and relatable personality to the consumers that you wish to work with. Learn from Ethan how to humanize yourself via video to your potential customers, how BombBomb works and benefits users, and why videos for your clients don’t have to be perfect.  Episode Highlights:  How Ethan Beute got started with BombBomb What the landscape of the video industry in business looked like when BombBomb first started  How easy is BombBomb to use with email?  The core benefits of using video in business messaging  The paradox of vulnerability  Why you don’t want to serve everyone  You only need to be yourself with video  Ways you can track your content How does latent demand work? Ethan shares his rules for making successful videos Ethan talks about his book and his events  An ideal way to learn from people 3 Key Points: BombBomb has over 45,000 customers.  BombBomb allows you to hit record, receive a countdown, record your message through your webcam, the video gets encoded while recording, you hit stop, and your video is ready to send via email or text.  People are going to feel like they know you before they ever meet you with video.  Resources Mentioned: LCA Marketing Center: LCAmarketingcenter.com Lab Coat Agents: LabCoatAgents.com Lab Coat Agents Live: https://labcoatagentslive.com/  Ethan Beute: Linkedin  Twitter BombBomb:  Website  Facebook  Twitter   Connect with Lab Coat Agents: Lab Coat Agents on Facebook Lab Coat Agents on Twitter Lab Coat Agents on Instagram Lab Coat Agents Facebook Group