Do you want to grab attention for your ecommerce brand? Of course, you do! If you’ve been a TAS follower for very long, you know that attention is the new currency! On this episode of The Amazing Seller, you’ll hear from Scott as he talks about the new Amazon Live feature, how sellers like you can take advantage of it, why brand building is so important, how to create a good video, and much more. If you are ready to put yourself out there and make a bold move for your ecommerce brand, this is the episode for you! It’s all about getting attention. Recently, Amazon has rolled out a new feature called Amazon Live. According to Amazon, there are three main reasons why you should consider getting your brand featured on the service. Drive sales. During your livestream, shoppers can purchase your featured products in the carousel displayed next to your stream. Interact with viewers. Chat and interact directly with shoppers as they watch your livestream. Be discovered. Reach more shoppers on Amazon.com and build your brand through interactive livestreams. On this episode of The Amazing Seller, you’ll hear from Scott as he takes a tour of Amazon Live and gives a rundown of how he thinks the service will work for sellers like you. Don’t miss this opportunity to learn from Scott’s keen insight! Brand building is the way forward! Let’s face it, the days of hitting a huge ecommerce homerun with a one-off product are long gone. Sure, some sellers will strike gold here and there but the wave of the future, according to Scott, is brand building. Scott is not the only one sounding the alarm when it comes to brand building; Amazon has just validated Scott’s insight by showcasing this new feature for brands. Will you take advantage of the direction that the ecommerce industry is headed in or will you be left behind? If you are ready to start your journey to build a thriving ecommerce brand, make sure to pick up Scott’s Ecommerce Business Formula ebook, you can find a link in the resources section at the end of this post! Scott’s basic video formula. If you find yourself convinced that shooting an Amazon Live or Facebook Live session is the right move for your brand, but you just can’t bring yourself to step in front of the camera, what should you do? Should you focus on working up the courage or is there another solution? Would your fear be reduced if you had a blueprint to creating a good Live video? If so, you are in luck! Scott has compiled his basic video formula that sellers like you can use to get started with creating video content. Lead with the hook. Right out of the gate you want to tell your audience what they will learn. Repeat a call to action. Get people to engage by liking, commenting, or sharing. Deliver the goods. Make your content simple and engaging. To hear Scott expand on this basic video formula, make sure to listen to this episode of The Amazing Seller, you don’t want to miss it! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [5:00] Why you need to invest in building a brand. [7:00] Scott explores Amazon Live. [11:45] How sellers like you can use tools like Facebook Live and Amazon Live. [16:00] Scott shares his basic video formula. [19:30] Get into the brand building business! [21:45] Closing thoughts from Scott. RESOURCES MENTIONED IN THIS EPISODE www.ecombizbook.com Amazon Live