In this episode of the Garlic Marketing Show, we have Erik Harbison as our special guest today who is the pioneer of email and is the director of marketing for aWeber. He explains how he had experience running digital marketing strategy and execution for brands and eventually joined the client/technology side and joined aWeber to help. He describes keeping up the pace and creating a great communication line is vital for a company like aWeber. He describes how the company is integrating videos to gather customers. The use of video is very impactful especially when trying to generate educational content. Emails are still a strong suit but integrating videos ties people together since it builds on connection and storytelling. Emails are great for also educating and helping people first. As a marketer, you want to create a steady stream of emails, but also connect with them in a way as if you reading their mind. He describes how to segment to the B2B area. What You’ll Learn: How videos are vital in the education arena Who to direct your emails to Creating connections and voices through the power of email Connect with Erik Harbison: aWeber aWeber's Facebook Page aWeber’s Blog Links and Resources: Iangarlic.com/plan Garlicface.com     See acast.com/privacy for privacy and opt-out information.