In this episode, we take a journey into your marketing graveyard. We discuss the benefits of resurrecting old projects, strategies, and campaigns. Reviving your marketing zombies has the potential explode your business.We will talk about Apple’s Newton, The Little Book of Talent, and how amateurs beat PGA Tour Pros.You might be asking yourself, “Why not focus on what’s working right now?”We’ll if you're anything like me, you have a tendency to leave things that didn't work. How can we expect to improve our results without learning from our mistakes? Perhaps it was bad timing or a “features” pitch?That’s exactly why you need to listen.What if you could improve your marketing by 1 percent or find a new client today?Take a few minutes. Listen and see how you can improve your business by visiting your marketing graveyard.  See acast.com/privacy for privacy and opt-out information.