In this episode, Matt and Rick discuss the "ugly baby" syndrome and how it can affect your business. Spoiler alert- your one and only lens should be your customers' needs and not your personal passions.Every parent thinks their baby is the cutest little bundle of joy in the world. This is okay, but as entrepreneurs, we are the mothers of our businesses, and it would be a fatal mistake if we fell in love with our product or service and treat it as a cute little baby.In the fitness industry, we have seen many gyms and trainers try to force their passions on the customer. Your customers don't care about your passion for your product. Passion may help you wake up early and work hard, but it won't make people buy your product.As a fitness entrepreneur, you should be solely focused on meeting your clients where they are at. Helping them achieve their goals and improve their lives. If you're looking at an Alloy Personal Training Franchise, just know that all the programming, marketing, and everything we do is done through the lens of the consumer. That's why our model is strong, markets well, and has a higher client lifetime value!Join in the conversation and learn more about the Ugly Baby Syndrome and how it applies to your fitness business.Key Takeaways- Nobody cares about your passion for your product (03:20)- Why McDonald's is so successful (04:45)- The only reason customers buy your product (05:37)- Customers are not buying your passion (07:44)- Focus on what the customer wants (09:31)- What makes a good fitness coach? (11:48)- Who cares (14:06)- Why the Alloy Franchise model markets well (15:47)Additional Resources:https://alloypersonaltraining.com/Learn About The Alloy Franchise Opportunity: https://alloyfranchise.com/---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!