In this episode, Matt and Rick discuss the importance of running seasonal internal challenges for Alloy clients. They dive into Alloy's four yearly challenges and a bonus summer challenge, explaining the "whys" and "hows" behind each.One of the primary reasons Alloy runs seasonal challenges is to keep clients motivated and engaged throughout the year. While many people are initially enthusiastic about their fitness journey, maintaining that enthusiasm can be challenging.Seasonal challenges, spaced throughout the year, provide clients with something to look forward to, keeping them engaged with their fitness goals. It is also a great retention tool for the business.These challenges are not just about physical transformation; they also serve as a reminder of the benefits of leading a healthy lifestyle.Each challenge offers an opportunity to recommit to their fitness journey, even if they've momentarily strayed from their routines.Tune in to learn of the 4 challenges we do here at Alloy and the bonus challenge and how we do them!Key Takeaways- Why we run internal challenges (03:06)- Resolution Reboot - Kickstarting the year (07:52)- Spring into Summer - An active twist (12:22)- How to get clients to participate in challenges (15:53)- Fall back to Fit - Preparing for the holidays (19:49)- Project Zero - Defying holiday weight gain (24:15)- Bonus Challenge: Where's Waldo? - Adventures in Alloy gear (27:40)Additional Resources:- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!