This week, Matt and Rick discuss the brand promise of Alloy Personal Training. It's very important that you put your flag in the ground in regards to your brand and then build the right machine to meet that promise.As a fitness entrepreneur, what do you really believe in? What is your fitness philosophy? This is the starting point to building a brand promise.Once you've figured out your brand promise and your customer archetype, then you can build a machine around it and take it to the market as your business.If you deliver consistently on your brand promise, your business becomes more credible in the customer's eyes.Here at Alloy Personal Training, our brand promise is Look Good, Feel Great, Live Life to the Fullest. To deliver on this promise, we incorporate three pillars.Listen in as Rick and Matt explain how we deliver on our brand promise here at Alloy Personal Training and why it has proved right for the last 30 years!Key Takeaways- What do you really believe in? (02:17)- Strength training for our customer archetype (03:54)- Why do your clients come to the gym (08:46)- Pushing mindset change around exercise (12:17)- How eating less is a huge predictor of lifespan (13:14)- Lifestyle movement (19:19)- Sleep is a big deal (21:44)Additional Resources:https://alloypersonaltraining.com/Learn About The Alloy Franchise Opportunity: https://alloyfranchise.com/---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!