Did you know that Alloy Personal Training Franchise has an industry-leading retention rate? This is our claim to fame and a powerful reason people buy our franchise because they can actually run a fitness business, not a marketing business with fitness on the side like some gyms do. But our customers don't just stick around longer than in any other fitness facility for no reason….In this episode, Rick and Matt explore the 3 techniques we use to keep them. These are simple strategies that other fitness brands probably use, but our secret lies in using them consistently and ingraining them in our culture.Besides keeping people around and reducing the amount of marketing required to replace people, a high retention rate is excellent for building a strong community. Listen in to learn how we do it!Key Takeaways- Set the right expectations (03:06)- How unrealistic expectations will increase your churn (04:37)- Poles in the ground (11:15)- How to make your customers feel good (13:32)- Finding common ground (18:02)- How to facilitate a community (27:13)Additional Resources:Alloy Personal TrainingLearn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!