29 min listen
Scarcity Marketing
ratings:
Length:
27 minutes
Released:
Aug 25, 2021
Format:
Podcast episode
Description
Scarcity is a really powerful marketing tool that retailers use to influence customer behavior and drive sales.But did you know that we can use it in the fitness space to achieve the same results?We have used it here at Alloy Personal Training Franchise with great success. Some of our franchisees in our stronger one model sell almost their full capacity memberships even before the grand opening date.As you’ll be hearing from Rick and Matt, the 3 most effective ways to harness the power of scarcity marketing in fitness are:?Countdowns?Seasonal/low stock offers?Spotlighting customer behaviorTune in to learn how to use each of these and watch your sales go through the roof. Key Takeaways- How to use Social Proof to sell more (02:36)- Volume play vs. high-end play- How to use countdown of memberships or time to create scarcity (10:05)- Seasonal/Low Stock Offers (14:28)- Spotlighting behavior to create scarcity (21:58)- Always create scarcity with integrity (18:50)Additional Resources:Alloy Personal TrainingLearn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!
Released:
Aug 25, 2021
Format:
Podcast episode
Titles in the series (100)
06: The Key Performance Indicators That Are Critical To Your Personal Training Business: In this episode, we will be discussing the KPIs (Key Performance Indicators) that are critical to the success of your business. Learning what to measure and knowing why it's important is all vital stuff. The knowledge, or the lack of it, can make or break your business, so stay tuned! - - -> Learn more at - - > http://bit.ly/alloy_franchise by Alloy Personal Training Business