In recent times, the fitness industry has been buzzing with discussions around semaglutide, a peptide gaining attention for its role in weight loss.The big question arises: Will it harm the fitness industry, which has traditionally been viewed as a weight loss solution?In this episode, Rick sits down with Alloy COO Suzanne Robb to discuss the potential impact of semaglutide, particularly examining its relationship with brands and the importance of aligning with fitness principles.The key lies in understanding your brand promise. If a brand focuses on holistic fitness, including strength training, semaglutide can be a valuable addition rather than a threat. The importance of lean mass for overall health, metabolism, and longevity cannot be overstated.For fitness clients who choose to use semaglutide and continue with strength training to mitigate the muscle loss that comes with drastic weight loss, then it is a big benefit.Whether induced by semaglutide or other methods, rapid weight loss often leads to muscle loss. Mitigating this negative effect through strength training is a solution that complements semaglutide use.This means that brands such as Alloy, which are dedicated to a strength-first training approach, should actually embrace semaglutide as a valuable tool for their clients.Tune in to learn more about this new approach to weight loss and how we should view it as fitness professionals.Key TakeawaysIntro (00:00)What is a semaglutide (01:51)Is semaglutide a friend or foe (06:36)Semaglutide weight loss and its impact on muscle loss (09:23)Suzanne’s experience with semaglutide (14:44)Semaglutide and strength training as valuable tools (24:27)How semaglutide retrains our approach to food (26:25)Weight loss and muscle loss with a new supplement. (30:00)Additional Resources:- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!