In this episode, Matt engages in a thought-provoking Q&A session with Rick, addressing a spectrum of questions commonly posed by coaches and business owners in the fitness industry.Rick's responses provide a wealth of insights, offering guidance and perspective on topics crucial for professional growth and success in the dynamic field of fitness.Rick’s 32-year journey in the fitness industry serves as a beacon of inspiration for those navigating the challenges of entrepreneurship and personal training.The importance of resilience, adaptability, mentorship, and continuous learning shines through in every aspect of his story, providing a roadmap for success in the competitive world of fitness.Aspiring fitness professionals can glean valuable insights from Mayo's experiences and use them as a guide in their own pursuit of excellence.Tune in to gain unparalleled insights directly from the mind of a fitness industry pioneer.Key TakeawaysIntro (00:00)Hardest lesson in business (02:12)Advice for new fitness coaches (11:36)Mentorship learning and personal growth (17:33)Book recommendations for entrepreneurs and coaches (24:42)Leadership qualities and traits (35:24)Additional Resources:The E-Myth Revisited by Michael E. Gerber BookEndurance by Alfred Lansing Book---- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!