In order to succeed as an entrepreneur in the fitness industry, you need to get your systems and processes dialed in. This allows you to grow, scale, retain, and repeat.This is the story of Alloy Personal Training Franchise.  Having been in business for more than 30 years and licensed thousands of clubs worldwide, Rick Mayo and the Alloy team ventured into the franchising world in 2019.Shortly after, the pandemic struck, and we all know how this affected the fitness industry.But the Alloy Personal Training Franchise has been growing in a big way, with many locations coming up across the country since then.In this episode, Rick is interviewed on The Business for Unicorns Podcast on some of the lessons he has picked from building a franchise and his entrepreneurial journey. Tune in to hear his unique perspective, including the ONE thing fitness entrepreneurs can do today to reap the biggest rewards.Key Takeaways- Why Rick franchised his business (02:29)- The power of scalable systems and processes (04:59)- Marketing and selling systems (08:11)- The Alloy franchise avatar candidate (12:58)- Finding the right Alloy franchises staff (15:35)- Hiring for character and competence (22:36)- Keep the main thing the main thing (24:57)Additional Resources:- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!