Having been in business for more than 30 years and powered thousands of clubs worldwide, the Alloy Personal Training concept is a proven fitness and business model. This is the background upon which the franchise was built. The concept and systems were tested over and over again in a white label format before the eventual rollout of the franchising model. In this episode, Rick explains the reasons why Alloy got into franchising and how the concept came into life. One of the reasons that make Alloy a compelling opportunity is the customer avatar goes for is underserved in the market. For this reason, the customer sticks around longer than in any other fitness model (Alloy has one of the highest retention rates in the industry) Listen in to understand the Alloy concept and why you should consider looking at it as an investment opportunity. Key Takeaways- A 30-year fitness shortcut (04:08)- Is fitness saturated already (12:35)- The ideal Alloy franchise (18:11)- How Alloy supports franchisees (20:44)- Measuring KPIs for franchises (24:08)- The one piece of advice that will help you (24:46)- The compelling reason Alloy got into franchising (26:05)Additional Resources:Alloy Personal TrainingLearn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!