In this episode, Rick is interviewed by the folks over at Gym World on the Alloy Personal Training Franchise model and why it has taken off quickly at 150 locations currently.Gym World's very own Mark Fisher loves it so much that he bought a franchise.At the heart of the Alloy Personal Training franchise is its unique model. Small group personal training has been around for a while, but it has now been done on a scale that Alloy is doing.Amidst the complexity of some of the concepts in the fitness industry, Alloy Personal Training stands out by keeping its approach refreshingly simple. The simplicity of the model is a critical factor in the success of the business.This approach has consistently delivered exceptional results, attracting a loyal clientele seeking effective and efficient workout solutions.Looking ahead, Alloy Personal Training shows promise for further expansion and influence in the fitness industry. With a proven track record of success in a continually growing market, the franchise is well-positioned to tap into the increasing significance of health and wellness in people's lives.Alloy's dedication to delivering tangible results and fostering a supportive community positions it favorably for continued growth and success.Key Takeaways- What is Alloy Personal Training Franchise (05:29)- Why language matters when selling fitness (09:41)- How Alloy programming evolved (12:30)- The only small group training franchise (26:56)- The unit economic of an Alloy location (32:46)- The perfect location of an Alloy location (33:59)- Alloy's marketing strategy (36:21)- Why brand design and gym layout matters (54:13)- The ideal Alloy franchisee (1:03:16)Additional Resources:- Alloy Personal Training- Learn About The Alloy Franchise Opportunity----You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!