In this episode, Rick Mayo, the CEO of Alloy Personal Training Franchise, is interviewed by Michael Becker of Models of Masters Podcast on Scaling Alloy from a single location to licensing over 2000 clubs worldwide to now having more than 100 franchise locations in development.One key aspect that sets Alloy Personal Training Franchise apart is its holistic approach to fitness and business management.The Alloy model emphasizes personalized training, catering to individual goals, injuries, and preferences. As people increasingly seek tailored fitness experiences, Alloy's unique approach positions them for significant growth in the fitness industry.The success of Alloy Personal Training Franchise can be attributed to several key factors. Targeting an underserved customer demographic, catering to individuals aged 45 to 65 with more discretionary income. By offering small-group training in a safe and social environment, Alloy creates a better value proposition than traditional large fitness clubs.If you're an entrepreneur looking for a turnkey franchise opportunity with a brand, with a proven track record of success and a commitment to changing lives through personalized training, Alloy Personal Training Franchise offers the ideal path to success and impact in the fitness industry.Key Takeaways- Rick's health and fitness journey (00:36)- Scaling Alloy from a single location to a franchise (07:11)- Customer experience is everything (14:06)- Revenue and growth numbers (17:02)- Lessons from scaling a business (20:38)- Mindset shift required to be successful in business (25:29)- What Alloys looks for in franchisees (27:20)- How to fund a franchise business (29:51)- What drives Alloy's retention rates? (34:14)Additional Resources- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!