The Director of Training role is often misunderstood in the fitness industry, but it’s very important in driving success in any fitness facility.In this episode, Rick speaks with the Director of Training at the Alloy corporate location, Cian Roche. Cian explains the 3 critical skills needed to succeed as the Director and how he maintains a 97% retention rate.With a background that blends rigorous exercise science training with impactful customer connections, Cian reveals how he steers the flagship Alloy corporate gym to unprecedented success.He explains the multifaceted responsibilities of a Director of Training, from driving sales and marketing initiatives to fostering client care and retention.Cian shares his unique approach to leadership and team management, illustrating how building genuine relationships within the gym community leads to remarkable outcomes.Cian and Rick also explore effective community engagement strategies, the importance of personal touch in client interactions, and tips for nurturing a motivated and cohesive team.If you're a gym owner who wants to understand the pivotal role of a Director of Training or seek insights on making that critical hire, this episode is a must-listen. Tune in!Key TakeawaysIntro (00:00)Cian's educational and professional background (03:08)Sales and digital lead management (06:27)Importance of referrals and community engagement (12:13)Retention strategies through personal care (15:12)Leadership and team management for consistent client experience (20:38)The impact of customer service and feedback on training quality (24:02)Building a community through events and social gatherings (27:48)Additional Resources:- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!