We were excited to reach our 200th Episode of the podcast! In this episode, we look back on six of our favorite podcasts from these first 200 episodes and what the key learning was from each of them.  We want to thank our listeners for tuning in each week to hear our ramblings. We are proud of what we do, but it would be meaningless if it didn’t prove to be a useful resource for people. We hope that it is and that you will continue to join us on this journey as we explore the many facets of customer behavior and the tools that facilitate customer-driven growth.  Key Ideas to Improve your Customer Experience We identified the following episodes as our favorites from the past 200. Each of us chose three, and if you want to hear them in their entirety, simply click on the title:  Colin's Picks How Apple Uses Psychology To Construct An Outstanding ExperienceThe Massive Importance of Memory in a Customer's Experience What is Customer Science? Ryan's Picks: 5 Rules for Ensuring Behavioral Science Works for Your Business Are You Using This Valuable Marketing Tool for Growth? Is Facial Recognition Creepy, Or Is It Just the Future? Here are a few key moments in the discussion: 04:24. We explain a new segment of the show we are adding moving forward that will help people even more than in the past.  07:41 Ryan shares his take on the 5 Rules for Ensuring Behavioral Science Works for Your Business episode.  10:54. Colin explains how Apple does a great job with the behavioral sciences in their experience when he shares his first pick.  13:57. Ryan talks about another favorite, Are You Using This Valuable Marketing Tool for Growth?, and its relationship to the Availability Heuristic. 17:15. Colin talks about memories, one of his favorite topics, with his second pick, The Massive Importance of Memory in a Customer Experience. 20:36 Ryan explains why his next pick, Is Facial Recognition Creepy, or Just The Future?, is one of his most memorable podcasts. 25:25. Colin discusses the three parts of Customer Science and why the What is Customer Science? podcast is perhaps the most significant episode of the first 200.  Please tell us how we are doing! Complete this short survey.  Customer Experience Information & Resources LinkedIn recognizes Colin Shaw as one of the 'World's Top 150 Business Influencers.' As a result, he has 289,000 followers of his work. Shaw is Founder and CEO of Beyond Philosophy LLC, which helps organizations unlock growth by discovering customers' hidden, unmet needs that drive value ($). The Financial Times selected Beyond Philosophy LLC as one of the best management consultancies for the last two years. Follow Colin on Linkedin and Twitter. Click here to learn more about Professor Ryan Hamilton of Emory University.  Why Customers Buy: As an official "Influencer" on LinkedIn, Colin writes a regular newsletter on all things Customer Experience. Click here to join the other 22,000 subscribers.  Experience Health Check: You already have an experience, even if you weren't deliberate about it. Our Experience Health Check can help you understand what you have today. Colin or one of our team can assess your digital or physical Customer Experience, interacting with your organization as a customer to define what is good and what needs improving. Then, they will provide a list of recommendations for critical next steps for your organization. Click here to learn more.  How can we help? Click here to learn more about Beyond Philosophy's Suite of Services.